One Stop Shop for Online Marketing Intelligence

Human Data Associates is a one-stop shop for online marketing intelligence leveraging big data analytics.

We offer consultancy and technical implementations around three pillars: online measurement, data integration and online marketing intelligence.

Human Data Associates has its main office in Amsterdam, the Netherlands, and its development centre in Wroclaw, Poland.

The Human in Data

Our name finds its origin in the belief that the data we work with reflects human behaviour.

This works in two ways. First, you can only measure, analyse and predict if you understand the human behaviour behind the data. Second, it indicates the understanding that the data does represent something personal you have to respect deeply, including privacy related matters.

Our philosophy is inspired by this TedX talk given by Jer Thorp.


As a data and business professional, Hans has helped companies improve their online performance for over 15 years. Half of his time he was on the strategic side within corporate finance and venture capital. The other half was on the business side at internet start-ups as well as global operating companies.

Floris is an expert in designing and optimizing complex infrastructures and Big Data application solutions. He has the ability to solve complicated problems like structuring multifaceted hardware and software architectures. Before joining HDA, Floris worked as a senior technical project manager and team lead in academics and for leading financial institutions.

Employees & Associates

Anna Borleffs


Michal Kochel

Front-end Development

Fyne van Breevoort

Online Marketing Intelligence

Tim Remmerswaal

Marketing Technology

Wesley Klabbers

Online Marketing Intelligence

Sascha Oosterbaan

Online Marketing Intelligence

Victor Kuppers

Online Marketing

Piotr Wójcik

Front-end Development

Sietse Molenaar

Data Engineer

Sally Upport


Maxim B. Belooussov

DevOps Engineer

Andrea Stehrer

Business Information Management

David Vaghi

Project Management

Tony Ools


Tomasz Kochel

Quality Assurance

Technology Partners

To guarantee the high level of our work and the application of our tools and services in the best possible way, we work in a close collaboration with the solution architects of our technological partners.

Academic Partners

To stay on top of the latest developments and innovation in marketing, we work closely with our academic partners. Among others, we deploy the most advanced marketing theories in real business applications through our bi-annual internships. This enables us to explore practical application of highly academic frameworks and stay also ahead of the competition ourselves.

Feel free to contact us if you are interested working together with us and our acadamic partners to deploy such advanced frameworks to your business.
Human Data Associates
Pand Noord
Meeuwenlaan 98-100
1021 JL Amsterdam


Call us at: +31 (0)20 89 43 2 34