INCREASE YOUR PROFITABILITY PER CUSTOMER

Better data adds clarity and focus to your marketing efforts. At Human Data Associates, we specialize in data analytics for online marketing. We can help you achieve higher profitability through better and more targeted marketing. This helps you target your most profitable customers, recognize cross selling opportunities and prevent churn.

We serve leading brands in the world. They trust us to build their online marketing intelligence environment as we have a highly specialised team for online marketing and advanced data platforms.

We can deliver your first actionable insights within matters of days.

HOW WE DO IT

We optimize the performance of your marketing channels across your entire enterprise through improving the measurement and analysis of your online and offline data continuously. This all starts with creating a measurement framework that aligns your objectives, KPI’s and targets with the data you need to capture.

To get a true 360-degree view of your customers, you need to go beyond online measurement and blend data from different online and offline sources. This provides a complete picture of your customers’ behavior, we call this the Marketing Analytics Cloud. We setup your marketing cloud in matter of days, all secure and encrypted in line with the highest standards of compliancy.

By applying predictive analytics to all your data, we are able to identify your customers’ drivers, identity and brand preferences. This helps you to better target your marketing programs to customers and prospects, leading to a higher profitability per customer.

STAY AHEAD OF THE COMPETITION

Human Data Associates helps your (online) marketing become more data driven. We are good at setting up the best of breed technologies and marketing processes to help you achieve higher revenues with better margins.

Our subscription-based data streams ingest large datasets from all your different data sources into a central data warehouse on a daily or real-time basis. This is what we call our Marketing Analytics Cloud. Out of the box we have data streams available for Webanalytics, Advertising, Social and multiple email, CRM and call centre solution providers. Additional data streams can be setup at low costs.

After setting up your online marketing cloud including our data streams and best practices, we can always hand it over to you so you can manage all operations. That is why we only work with best-of-class tools like Alteryx, Tableau and Amazon Web Services. Your people can perform the analyses themselves with these tools and we focus on your way to marketing analytics maturity. This approach keeps your costs low and your upside potential maximised.

LET'S TALK

Do you want to have a chat with one of our analysts or strategy consultants?

Email at [email protected]

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LET'S MAKE MORE PROFIT

By analysing customer behavior and characteristics we create data-driven customer segments to personalize your communications, leading to higher conversion rates.

A Market Basket Analysis enables you to recognize up- and cross-selling opportunities per customer, which can be executed with personal and relevant messaging.

Some customers cost you money, some are responsible for the largest share of your profit. We help you keep your most profitable customers.

Optimize user-driven advertising based on advanced attribution modelling across channels, devices and time. Spend only on advertising that actually makes money for you. 

WHY CHOOSE HUMAN DATA ASSOCIATES?

WE ARE PROUD TO PROVIDE SERVICES TO:

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