OPTIMISING THE MOST PROFITABLE CHANNELS – A GUIDE ON GOOGLE ANALYTICS TRAFFIC SOURCES To optimize a firm’s online performance, it is crucial to understand how customers land on the website. This is provided in Google Analytics’ reports on traffic sources and can take several forms, such as “referral”, when users access the website via another, or “organic”, if the website …
Achieving 3 times Greater ROI through Customer Journey Management
ACHIEVING 3 TIMES GREATER ROI THROUGH CUSTOMER JOURNEY MANAGEMENT Customer Journey is the complete path of sequential steps that potential consumers follow during the process of buying a product or using a service. It portrays how a prospective customer comes into the realization of a certain need and ends up being a buyer. The Customer Journey poses the extent of …
Get New Customers Through Lookalike Audiences!
GET YOUR FAVOURITE CUSTOMERS THROUGH LOOKALIKE AUDIENCES! As a marketeer, acquisition is one of the concepts you have to deal with on a daily basis. You will always need “fresh blood” to grow. So how do marketeers attract brand-new visitors or customers to their website? One of the more popular methods is to perform advertising on specific keywords to attract …
