TRACKING THE TRACKERS When you browse online advertisments are shown to you through ad servers. Whether you visit a newssite, shop online or watch a video on YouTube, these activities are being tracked by ad-servers and they create a profile of you. These profiles serve the ad-servers to you with more relevant advertising. More relevant means also more clicks for …
Get New Customers Through Lookalike Audiences!
GET YOUR FAVOURITE CUSTOMERS THROUGH LOOKALIKE AUDIENCES! As a marketeer, acquisition is one of the concepts you have to deal with on a daily basis. You will always need “fresh blood” to grow. So how do marketeers attract brand-new visitors or customers to their website? One of the more popular methods is to perform advertising on specific keywords to attract …
