MY MCDONALDS EXPERIENCE – A HOW-TO ON OPTIMIZING LOCATION-BASED ADVERTISING THROUGH MEASUREMENT Location-based advertising is probably one of the most promising evolvements in digital advertising these days. “Now you can actually talk to consumers when they’re near your store, or influence them where your brands are present.” Angelique Krembs, VP of Marketing Activation, PepsiCo North America Beverages Traditionally, location is …