The new marketing reality is that companies have to develop digital capabilities and improve their analytics maturity. At the end of the day, customers are central to business. Organizations who leverage analytics and testing to understand their customers’ needs and behaviour, and transform their offering accordingly, are fast gaining market share and popularity.
Based on our extensive experience in marketing, strategy, (big) data and advanced analytics we have developed and tested a five steps model to help organisations grow in applying advanced marketing analytics models. This is what we call our Marketing Analytics Maturity Model.
This model helps us to provide you with the expertise to increase the profitability per customer by combining this strategy with our tools and infrastructure.